DEVELOP AND IMPLEMENT A BUSINESS PLAN – BSBMGT617
Task 1: Develop business plan
Part A – Fast Track Couriers
Business Plan
Executive summary
The Fast Track Couriers are developing the business plan with the goal of the next three years to develop and expand delivery routes to the NSW region, and adopt a new business plan to grow the profitability and size of the business.
Introduction
Background of the business
Fast Track Couriers is a delivery company specializing in the Sydney metropolitan area, with a reputation and a stable client base. FTC’s customers are also loyal ones, repeat using services from the business. The services that businesses provide are value for money and reliability.
Business products and services
Businesses charge for medium and large size packages, receiving shipping from small and medium business customers
Marketing activity
Marketing activities of the business include direct sales through telephone, internet listing and email. At the same time, keep in touch with customers via phone to receive feedback about satisfaction with the service.
Business operations
The retention rate for loyal customers is quite high with 87%. The business will expand the size and target to aim and achieve higher in the next 3 years with higher profits and higher reach to customers.
Productivity and performance target
Firstly, in the next 12 months, FTC will start to deliver to regional NSW, which is wider and larger area comparing to the recent area Sydney metropolitan.
Reach 30% of customer in the new region
Have 25% of loyalty customers in the new region
With the new delivery route, the business aims to increase 40% sale in the next 3 years
Increase 20% sale in the first year
Increase delivery productivity to 30%
Financial and nonfinancial performance measures
According to the financial stats provided, the current sales is $17 million, after 1 year, the new sale should be $22 million. Hence, the estimated net profit is also aimed to achieve $3.2 million, compared to current net profit $1.9 million. There are some costs will increase according to the change of the business plan: loan repayments, operating costs, administrative cost and labor cost.
Detail resource requirements (HR, capital requirement) to achieve business goals
Currently: 20 truck drivers – 10 trucks
With new strategy:
20 truck drivers – 20 trucks
Requires: 10 new trucks with an automatic lift gate = 10 x $60,000 = $600,000
10 existing trucks with an automatic lift gate = 10 x $10,000 = $100,000
Total capital requirement = $700,000
HR requirements:
To implement the strategy, the team 2 people will be separate and work individually. In the future, if the strategy goes well, the company may recruit more manpower.
Management and organizational structure
The organizational structure should be kept the same because the business model needs the presence of operation team and office team. However, with the new change, it is the need for the office staff to recruit manpower to track the PDA; explain the new strategy to the drivers who are used to with working in team of 2 and target to engage them to the work flows of the organization.
Proposal
1st action: purchase and install the automatic lift gate for all the trucks
2nd action: inform the drivers about the change and hold a practice class to update the new changes in the company’s strategy
3rd action: engage the union of the drivers to make sure they are all happy with the new strategy and they are happy to attend the activities of the organization
Goal: Human resources are the key to the success road, therefore, to make sure the new strategy is implemented smoothly, the organization needs invest more on manpower.
Financial background (trading to date and forecast)
In the first year after implementing the new strategy, the business’s estimated income is $22 million and the estimated net profit is $3,2 million
Risk analysis
Risks are always available in term of develop a new business plan (Gachie, 2017; Junior & Carvalho, 2013). The biggest risk in the strategy is the combination of drivers. Because their job is on the street and there is little time in the office to take training courses on new truck equipment, businesses need to add their knowledge and skills to surname. One of the suggestions might be to hire an expert from outside and ride with them on the road to show them how to use the new lifting equipment. In addition, the new car models that businesses buy can also include requirements for professional skills or new updates on the vehicle, so hiring experts to accompany the driver can be a battle. positive strategy. This activity can last for 1 week.
Conclusion
The business plan of the FTC gave an overview of the business plan to scale up the business and increase the revenue of the business. In particular, the specific plan of the business is to install automatic lift gate to increase drivers and reduce heavy work. The business plan also provides estimates of the necessary human resources and key proposal actions to implement the enterprise’s strategy.
Communication Strategy
Business Plan Development Process
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According to researches of Lacroix (2007), Haag (2013) and Alonso-Vazquez (2018) (), the business plan development process mainly includes:
Executive summary: this is to briefly introduce the content of the plan. Through the summary, all stakeholders and management board know the purpose of the business in the future Introduction: introduce the background of the business, the products and services that the business is trading Background of the business: sound history of the business, outstanding activities of the business. Business products and services: the products that businesses are trading Marketing activity: how businesses promote their products and services on the market and to partners Business operations: Enterprise main operations. Productivity and performance target: presenting the activities of the business and giving the target to be achieved in a suggested period of time. Financial and nonfinancial performance measures: for business strategies, an enterprise needs a financial statement and listed expenses are necessary for the business Detail resource requirements (HR, capital requirement) to achieve business goals: refers to the organization’s resources to operate business activities. Management and organizational structure: personnel structure of the organization, presenting the human resource structure to plan management activities. Proposal: plans and suggestions for implementing a business strategy Financial background (trading to date and forecast): presents current financial data and gives forecast of future finances if implementing proposed plan Risk analysis: lists the risks that can be encountered during operation and provides solutions Conclusion: summarizes the activities mentioned in the business plan. |
The business plan includes main stakeholders who are the employees (office staff and truck drivers); the customers and the management team. To summary the key roles in the communication plan, the table below will show the content.
Communication Plan | ||||
Who | What | When | How | Understanding |
Customer | New delivery area in NSW | Next year | Direct sales, telephone, internet listings and mail-outs |
The customer needs to acknowledge that FTC is going to expand the delivery route. Besides, it is essential for other audience to know that FTC is doing delivery service |
Office staff | Maintain the current work culture | Now | Cooperate well among the departments | Office staff is working well with each other and creating a healthy workplace. However, they need to work well with operation team – the drivers as well to attract and engage them into the activities of the company |
Drivers | Attend in the company’s activities | Now | Impact on the drivers’ mentality that they want private space | The operation of the enterprise can be redesigned in a remote way, that is, radio transmission on trucks. The content of the activity should be designed to suit the work on the drivers’ road because in fact, drivers can hardly participate in activities held at the office of the business. |
Managers | Track and supervise, responsible for the new plan | Now | Check, make a list of tasks to follow, list bullet points evaluation to track the progress of the business plan. | Business leaders are responsible for guiding and ensuring employees follow the correct process. They are the ones who direct, plan and supervise the plan’s implementation to ensure the plan is implemented on schedule and accurately. |
A Report on Quality Training Business Plan Analysis
Executive Summary
This report will briefly evaluate the business plan of Quality Training by comparing the criteria mentioned in the analysis with the ones mentioned in the collected documents.
Introduction
The report mentions 9 main contents including the headings outlined in each of the sections below. In general, the analysis will briefly reflect the comparison between the criteria in the references and those mentioned in the given case.
Main Contents
Business Plan Strengths
Business plan gives out the main contents needed for a standard business plan, including executive summary, introduction, company structure, services and products that the business is doing business, etc (Lacroix, 2007). In general, the basic items are covered and covered in detail, reflecting the correct focus.
Business Plan Weaknesses
The market trend item should be presented in bullet points to be similar to the entire business plan. Writing in sentences can make the business plan detailed but also make it difficult for the reader to focus on monitoring.
Layout and structure analysis
The basic content is mentioned, the business plan is clearly structured, the headings and subheadings are clearly presented. Overall makes it easy to follow for the reader.
Quality of Information analysis
The quality of information presented in the business plan is highly appreciated and easy to understand. The business plan does not need to use complicated words, but instead acts on the readability and convenience of the reader. The business plan has provided the necessary information for the given topics.
Relevance of Information analysis
Relevant information in the business plans such as prices, services, markets is mentioned, which is considered necessary for the manager to have more information needed to serve the strategy planning.
Analysis of research regarding competitive market conditions
Information about competitors in the market has also been discussed in the business plan. This is essential information in the business plan to help businesses identify competitors in the market (Alonso-Vazquez, 2018).
Analysis of information regarding likely success of the business
The Business plan of Quality Training has been very successful in analysing corporate success factors such as market factors and prices. Especially the analysis of the risks facing the business (Lacroix, 2007). Obviously, risk analysis helps businesses know what they are facing to build the appropriate solutions.
Performance measures analysis
The review of the business plan has been updated with questions to evaluate activities to be achieved during the implementation of the business plan.
Relevance of document setup as per stakeholders needs
This content has not been mentioned in the Business Plan Quality Training, but the business plan has mentioned market trends to popularize knowledge needed for stakeholders about the current market that businesses are targeting.
Conclusion
In general, the business plan of Quality Training clearly reflects the relevant content, and at the same time provides the necessary and basic items in a standard business plan. Problems are also addressed and effectively addressed such as risk assessment and appropriate solutions. The business plan also uses simple and easy-to-understand words for readers, and presents it clearly with a simple and effective structure.
Task 2: Monitor Performance
Key Performance Objectives – Fast Track Couriers
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1. Reach 30% of customer in the new region 2. Have 25% of loyalty customers in the new region 3. Increase 20% sale in the first year 4. Increase delivery productivity to 30%
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Performance Objective Analysis (1) | |||||
Performance Objective | Capturing Data | Ways of Measurement | |||
Reach 30% of customer in the new region
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30% | Records in computer | |||
Benchmarks
To every 10 customers who are contacted, there are 3 customers use the service
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Tolerance Levels
25% customer in the new region should be reached in the first year
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Reporting Timeframe
Update data every week |
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Key Stakeholders
Sale and marketing team
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Corrective Actions Plan | |||||
Failure/Variance | Way of Reporting | To Whom | When | ||
Processing | Email
Hard copy |
Sale and marketing manager
General manager |
On Monday every week | ||
If the expected number of targeted customers is lower | General manager | After analysing the situation when the expected number is lower than estimated | |||
Performance Objective Analysis (2) | |||||
Performance Objective | Capturing Data | Ways of Measurement | |||
Have 25% of loyalty customers in the new region
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25% loyalty customer | Return rate of customer reflected in company’s record | |||
Benchmarks
Customers comeback and use service for 2nd time and more |
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Tolerance Levels
20% loyalty customers should be reached and targeted in the first year
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Reporting Timeframe
Update at the end of each month the number of loyalty customer
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Key Stakeholders
Customer service team Sale and marketing team Delivery team
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Corrective Actions Plan | |||||
Failure/Variance | Way of Reporting | To Whom | When | ||
Processing | Phone, Email, Meeting | General manager | At the end of each month | ||
If fails | Phone, Email, Meeting | General manager
Leaders of departments |
At the moment when the number of loyalty customer is not as expected | ||
Performance Objective Analysis (3) | |||||
Performance Objective | Capturing Data | Ways of Measurement | |||
Increase 20% sale in the first year | 20% sale | Sale report in the annual sale report | |||
Benchmarks
Sale increase 20% compared to last year |
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Tolerance Levels
At least reach 15% sale compared to last year
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Reporting Timeframe
At the end of the year
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Key Stakeholders
Sale and marketing team Delivery team Logistic team |
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Corrective Actions Plan | |||||
Failure/Variance | Way of Reporting | To Whom | When | ||
When the sale reaches 10% for the first 6th months | Leaders of relevant departments | After first 6th month | |||
Oversee the sale flows | Leaders of relevant departments | Update monthly | |||
If sale falls below expectation | Leaders of relevant departments | As soon as possible | |||
Performance Objective Analysis (4) | |||||
Performance Objective | Capturing Data | Ways of Measurement | |||
Increase delivery productivity to 30% | 30% delivery productivity | Follows record of the company | |||
Benchmarks
Need to deliver more package as fast as possible
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Tolerance Levels
At least reach 20% productivity when approaching the new region in Australia
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Reporting Timeframe
At the end of the year
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Key Stakeholders
Logistic team
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Corrective Actions Plan | |||||
Failure/Variance | Way of Reporting | To Whom | When | ||
If the package number falls below expectation | Logistic manager
General manager |
Right after the tracking data shows that the productivity cannot be reached | |||
Assessment Task 3: Respond to performance data
A Report on B&A Performance Data Analysis
Executive Summary
B&A Toy Warehouse is a typical case in managing business plans and tracking performance. Business process management consists of many factors including measuring factors in production. In particular, the success of an enterprise needs to contribute from human resources
Introduction
To analyze the operations of B&A Toy Warehouse, the questions in the article will be answered and built into tables for easy tracking.
Main Contents
Q1 – Corrective Action Analysis | ||
Area | Type | Required corrective action |
Time
Average order processing time |
Preventive | Speed up the order receipt process
Cut down on unnecessary processes
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Cost
Average cost to process an order |
Preventive
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Eliminate unimportant expenses |
Quality
Error rate |
Corrective
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Check the product carefully
Make sure the product-making processes are tested at each stage |
Production
Average number of orders processed per day |
Preventive
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Improve the working efficiency of machines
Reasonable staffing arrangement in the stages needing processing by human |
Q2 – Performance Analysis | ||
Objectives | Performance analysis | Non-performing areas |
Absenteeism 3% | Actual reach 3.9% | Employees are absent during working hours that are higher than the set target, this needs to reconsider the labor regulations or employee remuneration. |
Turnover 8% | Actual 9.2% | Staff turnaround rates are higher, similar to Absenteeism. Employees may be dissatisfied with their job |
Employee engagement 85% | Actual 83% | Proportional to turnover rate |
Employee attended training sessions 45 | Actual 32 | Businesses have a hard time engaging with employees |
System Failures Analysis |
Overview
Overall, Tony’s employees are having a hard time understanding the strategies Tony wants them to achieve. Actual data shows that Tony’s warehouse management system is having problems |
Communication Failures
KPI is not presented clearly according to SMART, thus making instructions not clear, making it difficult for staff to understand and execute. HR team has challenges in proposing the suitable KRA |
Planning Failures
The employee’s productivity management method from the beginning seems unreasonable. Human resources are new and lack management experience |
Reporting Failures
KPIs do not correspond to the goals of the warehouse, thereby distorting the productivity assessment of each employee. Actual data deviate from the recorded figures |
Training Failures
New and inexperienced staff |
Q3 – Performance Indicators Review | ||
Current Performance indicators | Suitability | Changes Required |
Absenteeism | Suitable | |
Turnover | Suitable | Need to add “Reasons (of employee turnover)” |
Long service leave liability | No need | Productivity per hour |
Annual leave liability | No need | Number of orders processed |
Employee engagement | Suitable | |
Employee attended training sessions | Suitable |
Performance improvement strategies are recommended for B&A Toy Warehouse: |
1. Reconstructing KPIs in accordance with the goal of the warehouse, in which it is necessary to highlight that the KPIs are fo (Ridwan, Harun, An, & Fahmid, 2013)r the employees, the content of the KPIs aims to promote employee productivity (Omsa, Ridwan, & Jayadi, 2017)
2. KPIs should be designed in accordance with the business goals of the warehouse (or company (Bhatti, Awan, & Razaq, 2014), avoiding confusing workers 3. KPIs should be designed briefly, showing objectives, time, and metrics 4. Human resource is a valuable resource that needs to create a safe and healthy working environment for employees to promote the best working spirit of employees. |
New/updated Key Performance Indicators proposed for the warehouse based on system analysis and organisation requirements |
1. Number of orders processed per day
2. Number of absent working day 3. Total time to produce one product 4. Number of extra orders processed per day 5. Number of wastes made during production progress |
Training and Development Plan | |||||
Training and development required | For Whom | Benefits | When | Cost | Review data |
Labor safety | All staff | Work according to standards and avoid occupational accidents | Orientation day | $100,000 | Employee handbook |
Manual machine instruction
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Production staff | Understand how to operate machinery in warehouse | On the job training | N/A | Employee handbook |
Rights and responsibilities at work |
All staff | Understand employee rights and responsibilities for the organization | Orientation day | N/A | Employee handbook |
Corporate responsibility to the environment
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All staff | Understand the importance of waste reduction and the environmental impact of production | Orientation day | N/A | Employee handbook |
Q4 – Systems and process reviews strategy for the organisation is below:
Firstly, in the first 3 months, Tony needs continuously supervise the activities of the warehouse includes the presence of the employees and the productivity of the order per day Install safety systems and safety equipment for employees Create employee incentives Rearrange the time of the shifts Reset KPIs system is streamlined, accurate and simpler |
Advantages of implementing a system and process review strategy for continues improvement[1] are following:
Supervision of employees within the first three months helps managers track employees’ operations. Although the standard of procedure dog, however the reality may be different. Employees who can seriously perform the job can also distract and reduce the productivity. Therefore, the presence of the manager at the warehouse is important so that the employees can seriously do the job.
Operation in a warehouse can also be dangerous, so employees should be equipped with occupational safety equipment to work with peace of mind. Clear incentives and penalties are needed to stimulate employee productivity If the employee is absent regularly, it is necessary to review the shift assignment to be more flexible and suitable for the employee. Finally, the simple and easy-to-understand KPIs assessment set makes it easy for reviewers to follow and also helps employees better grasp and perform. |
Conclusion
The case of B&A Toy Warehouse shows that the productivity assessment process needs to go through many stages and requires the participation of many measuring factors. Including KPIs, KPA and especially need the monitoring and supervision of managers to ensure performance is maintained at the maximum level.